Ambassador Cruise Line, the affordable quality cruise line dedicated to offering guests the ‘warmest welcome at sea’, has been named an official partner of Nottinghamshire County Cricket Club following the signing of a multi-year agreement.
The partnership will see Ambassador receive brand and marketing exposure opportunities at Trent Bridge on matchdays from this season onwards, including branding pitchside, online and across Nottinghamshire County Cricket Club’s social media channels. The cruise line will also support the ‘Trent Bridge Take’ - an alternative view of the action in West Bridgford published after each international matchday.
Ambassador will also provide exclusive offers on its wide range of cruise itineraries to Nottinghamshire County Cricket Club members and supporters, alongside fan engagement experiences and interactive activities at Trent Bridge during domestic and international fixtures, which will give those in attendance the opportunity to win a complimentary cruise aboard the Ambassador fleet.
Founded in 2021, Ambassador offers the UK market authentic, no-fly cruise experiences primarily aimed at the over-50s combined with a selection of multi-generational itineraries. Sharing similar values to Nottinghamshire County Cricket Club, the cruise line is committed to providing world-class customer experiences and hospitality while continually developing its sustainable practices.
Nottinghamshire supporters can secure 5% off no-fly cruise bookings by using the code NOTTS5 when making their booking. To browse cruises and make a booking, visit Ambassador's website here...
“In the relatively short time we have been in operation, Ambassador has not only established a unique cruise proposition but also some highly successful collaborations with sports partners,” said Gordon Nardini, Chief Marketing Officer at Ambassador Cruise Line.
“We're delighted to be adding as historic a cricket club as Nottinghamshire to our portfolio. Trent Bridge's standing as a venue renowned for offering the warmest welcome in English cricket chimes perfectly with our approach to ensuring our guests enjoy a perfect ‘home from home’ when sailing with us.
“We’re thrilled to be working together to deliver a range of fan engagement experiences during fixtures that include three internationals, as well as offer exclusive offers and discounts to members, fans and the club’s other partners. Many of our guests are huge cricket fans, and we are looking forward to meeting many Nottinghamshire County Cricket Club members and supporters across the season while introducing our unique brand and product offering to a new and exciting audience.
"With the venue located a little over two hours from our regional ports in Liverpool, Bristol and London Tilbury in Essex, Ambassador’s range of affordable quality sailings have never been more accessible to those looking to enjoy a no-fly cruise from the region.”
Joe Sharphouse, Head of Commercial Sales, says of the new partnership: “It is a pleasure to welcome Ambassador Cruise Line to the Nottinghamshire County Cricket Club family. We hold shared values around providing world-class customer experiences and hospitality, while aiming to continually develop sustainable practices.
"Ambassador's focus on friendliness and offering an unrivalled experience for guests make them an ideal fit for our growing family of partners. They, like us, place their guests at the heart of everything they do - and are careful to balance timeless British tradition with a dash of innovation here and there. We look forward to working with Ambassador to deliver benefits and unforgettable experiences for our members and supporters over the course of the coming seasons."
With more departures than any other cruise line from ports across the UK, Ambassador offers guests amazing entertainment, outstanding cuisine and exceptional service on board two ships, Ambience and Ambition, and sail to a range of destinations including the Nordics, the Mediterranean, Caribbean and the Canaries.
Following a recent merger with French cruise operator Compagnie Française de Croisières that sees Renaissance take her place alongside Ambience and Ambition in the fleet, Ambassador has also launched an inaugural fly-cruise Caribbean programme through winter 2025/26.
Promotional code terms and conditions:
The promotional code NOTTS5 cannot be combined with other charity/member/association/media or affiliate promotion codes or onboard future cruise offers. It may only be combined with an Ambassador Campaign Promotional code advertised on the Ambassador website. The promotional code is not valid on Ambassador’s Festive Events, Fly-Cruises and cannot be used over Ambassador’s Black Friday promotional period. The promotional code can only be used for new bookings only made directly on Ambassador’s website or through our call centre, it cannot be used for bookings made through travel agents or other third parties. Promotional code is valid on all new bookings from 1st March 2025 until 31st March 2026 closing at 23:59 for all Ambience and Ambition 2025/2026/2027 season sailings. The promotional code may be discontinued at any time at Ambassador’s discretion. Fares subject to availability and may be withdrawn or changed without notice. For full terms and conditions of booking visit www.ambassadorcruiseline.com. Extras not included: Travel insurance, travel costs to/ from the port of embarkation, port parking, onboard gratuities and service charges where a package has not been purchased (automatically billed to the onboard account), optional shore excursions, discretionary expenditure of a personal nature including hot and cold alcoholic & non-alcoholic drinks, gifts, shopping, laundry, Wi-Fi and communication, and any visa & health certificate charges that may apply. Ambassador Cruise Line reserves the right to cancel, change or amend any theme cruise activities/speakers/acts at short notice. In the event of your cruise being cancelled, you will be guaranteed a full refund. Cruise holidays booked with Ambassador Cruise Holidays Limited, trading as Ambassador Cruise Line, are financially protected in accordance with the Package Travel and Linked Arrangements Regulations 2018. Copyright 2025. Ambassador Cruise Holidays Limited is a company registered in England and Wales. Registered number: 13299365.
See full booking conditions for more information: https://www.ambassadorcruiseline.com/information/terms-conditions